Fresh Direct to Build New $112M Headquarters in Bronx

Fresh Direct will invest $112.6 million to build its new headquarters and operations center at the Harlem River Yards, retaining nearly 2,000 existing jobs and creating almost 1,000 new jobs. The construction of the new 500,000 square foot facility will create 685 construction jobs, with an overall economic impact to the city of nearly $255 million.

Fresh Direct, currently based in Long Island City, purchases produce, meat and dairy from over 60 New York State-based farms and serves a customer base of over 100,000 people with 97 percent of their employees coming from New York City.   

The company will build a new 500,000 square foot facility on a 16-acre parcel at Harlem River Yards in the Bronx, creating approximately 685 construction jobs.

Fresh Direct plans to purchase 10 electric refrigerated electric trucks from Smith Electric Vehicles, and five additional electric refrigeration units that can be placed on existing trucks. Smith Electric recently announced plans to build a clean technology manufacturing facility in the South Bronx that will create more than 100 construction jobs.   See Smith Electric Vehicles to Build Assembly Plant in The Bronx  [ElectricWeb | Blogger, Nov. 16, 2011]

Additionally, CSX is planning construction of a rail spur to connect the new facility to its operations in the Harlem River Yards.

From its new headquarters, the company will expand its service area to regions surrounding New York City, as well as New Jersey, Connecticut, and Philadelphia, via the new railroad link. FedEx, New York Post and Waste Management presently operate facilities within the rail terminal complex.

Fresh Direct has exceeded the growth projections outlined in the assistance package that was approved by NYCIDA in 1999 to incentivize then start-up Fresh Direct to invest approximately $51 million to purchase and renovate a 190,000 square foot facility in Long Island City. Now, Fresh Direct has 1,963 full-time equivalent employees and by summer 2021, expects to have 2,927 full-time equivalent employees.

To encourage Fresh Direct to retain and expand their operations in New York City, a package of state and city incentives valued at nearly $130 million is being provided to augment the company's private investment. Fresh Direct expects operations at their new expanded facility to commence in 2015.