The building’s exterior will be punctuated by extrusions that give the project a Jetsons-like feel. The project will have 426 apartments in total, including a four bedroom penthouse.
New construction in area around the legendary Midtown ballroom has been booming since 2012, with three projects completed two blocks to the north — at 1717 Broadway, 237 West 54th Street, and 250 West 55th Street — and yet another new tower will add to the neighborhood’s heights.
Despite standing 59 floors, the new tower will not make a significant impact on the skyline. At 650 feet tall, the building will be shorter than many neighbors. While views to the West will be mostly unobstructed, from the East, the skyscraper will be all but invisible.
To create the new tower, the developer has purchased 58,214 feet of transferable rights from the Majestic at 245 West 44th Street and another 4,015 feet from the Broadhurst Theater at 235 W. 44th Street.
A 15-year-old zoning plan allows landmarked Broadway theaters to sell and transfer air rights within the district, and not just on the same block or across the street as with regular zoning.
The Theater Subdistrict zoning that provides for air rights transfers within an area around Broadway has enabled prominent theaters to be preserved while providing funds for other theater-related uses.
Overall, Roseland’s replacement will be a major net gain for the neighborhood as the ballroom sat empty much of the time.
After nearly a century of existence, the historic Roseland Ballroom will shut its doors in April 2014.
No completion date has been announced, but demolition of the existing structure is expected to begin this summer.
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