Designing Tomorrow: America's World's Fairs of the 1930s showcases six Depression-era expositions that brought visions of a brighter future to tens of millions of Americans. As many Americans still waited on bread lines, fairs in Chicago (1933/34), San Diego (1935/36), Dallas (1936), Cleveland (1936/37), San Francisco (1939/40), and New York (1939/40) foretold much of what would become commonplace in postwar America--from highways and the spread of suburbia to modernist skyscrapers and products such as electric toasters, nylon stockings, and television. The fairs looked forward to an era of prosperity, when ingenuity and innovation would transform not only American cities but also the everyday lives of American citizens.
Designing Tomorrow explores the modernist spectacles of architecture and design they witnessed -- visions of a brighter future during the worst economic crisis the United States had known.
The fairs popularized modern design for the American public and promoted the idea of science and consumerism as salvation from the Great Depression.
Participating architects, eager for new projects at a time when few new buildings were being financed, populated the fairgrounds with an eclectic modern architecture. Pavilions housed innovative and dynamic exhibitions that paid tribute to factory production, technology, and speed. Exhibits forecasted the houses and cities of tomorrow and presented streamlined trains, modern furnishings, television, and talking robots.
Visitors will see sleek, modern furniture and appliances of the era, vintage footage from the fairs, and futuristic drawings of the New York World's Fair's buildings from the Museum's collection.
To view New York World's Fair artifacts in the Museum's collection, browse these image selections on the Collections Portal.
The artifacts are drawn from the featured expositions: Chicago, IL—A Century of Progress International Exposition (1933–34); San Diego, CA—California Pacific International Exposition (1935-36); Dallas, TX—Texas Centennial Exposition (1936); Cleveland, OH—Great Lakes Exposition (1936-37); San Francisco, CA—Golden Gate International Exposition (1939-40); and New York, NY—New York World's Fair (1939-40).
Designing Tomorrow: America's World's Fairs of the 1930s was organized by the National Building Museum and expanded and adapted by the Museum of the City of New York.
The Museum of the City of New York
1220 Fifth Ave, Manhattan, NY 10029
(212) 534-1672
http://www.mcny.org/
This exhibition has been made possible by a major grant from the National Endowment for the Arts.