All three hotels will be under a brand aimed at business travelers, Cambria Suites. It will be Choice's highest-end option to date, according to Steve Joyce, the company's chief executive.
Though there are about 20 Cambria Suites open in secondary markets, work on the New York locations marks the beginning of the company's charge into major cities. "Today represents sort of a real turning point for the brand," said Mr. Joyce, who noted that New York was chosen because of its "visibility."
While the rooms are a suite setup, with separate sleeping and living areas, the price includes extras like parking, Wi-Fi and gym access for which other hotels charge.
Mr. Joyce said he is looking to attract travelers who want to stay comfortably for as good a price as possible. "Value is the key to all their decision making and Choice is known for that," Mr. Joyce said.